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YSL Recruits Zoe Kravitz for Lipstick Line

The new Rouge Pur Couture is in a sparkly package.

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By: Marie Redding

Senior Editor, Rodman Media


YSL Beaute has recruited Zoe Kravitz, currently starring in the television series Big Little Lies, to collaborate on a lipstick collection.

Vogue reports, “She chose to update her favorite YSL lipsticks, Rouge Pur Couture, and named them after important people in her life.”

The first shade to launch is Arlene’s Nude, a mauve neutral that Kravitz named after her grandmother. One new shade in the six-lipstick collection will launch every day, through August 25th.

The lipstick packaging sparkles, in black shimmer rectangular cases inspired by YSL’s Opium fragrance packaging.

Check out the video below, which Kravitz posted on Instagram. 

 

 
 
 
 
 
 
 
 
 
 
 
 
 

@YSLBEAUTY #YSLBEAUTYXZOECOLLECTION ME + YSL BEAUTÉ! STAY TUNED FOR MORE, SEPTEMBER 1ST” 💋

A post shared by Zoë Kravitz (@zoeisabellakravitz) on Aug 2, 2019 at 6:48am PDT

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